Presidential Candidates Media Efforts Essays - John McCain

Presidential Candidate's Media Efforts Senator John McCain, a Republican from Arizona, has had a long and distinguished career in both the military and in politics. A United States Naval Pilot and Captain who received the Silver Star, Bronze Star, Legion of Merit, and Purple Heart, McCain then moved onto the House of Representatives and Senate (Biographical Data for John S. McCain). In April of 1999, McCain announced his candidacy for President, stating his mission to restore integrity into the office, reform government, and renew the American dream(The John McCain Story). Senator McCains platform is classic GOP conservatisma strong defense, less government regulation, tax reductions, local oversight of education(The Issue: Senator John McCain ). McCain has endeavored to fulfill his dream by creating a web site devoted to his campaign, giving numerous speeches, running many television ads and appearing on various television programs. An integral part of his campaign has been to reach the less reliable, harder to attract y outh vote. Americas youth today is disenchanted with the political system. Two-thirds of young Americans dont vote, primarily because they dont feel candidates are addressing issues important to them (Cox, Finklestein). According to a Youth Survey conducted by Project Vote Smart, voters aged 18-24 think school shootings and kids with guns, crime and violence, poverty and unemployment, corrupt government and illicit drug sales are the five most important problems facing America today (General Population). Meanwhile, candidates spend the majority of time discussing issues such as Social Security, taxes and abortion, which are not of as much concern to young voters. John McCain has actively sought out 18-24 year olds, the group collectively known as Generation Y. The Arizona Senator reached out to young voters with a message of personal honesty and government reform, drawing large crowds on college campuses in New Hampshire and South Carolina (Sullivan, McCain Gets). McCain has addressed some of the issues that concern Americas youth today. The Senator does not support gun bans but does promote effective measures that keep firearms out of the hands of criminals, children, and the mentally incompetent(Cox, Finklestein). Corruption in government, particularly the role that money plays in politics, is a main issue of McCains campaign and is being addressed through his strategy to ameliorate campaign finance. McCain has led the fight in Congress to reform campaign finance, especially soft money contributions which are large donations to national parties from individuals, corporations and labor unions that are not susceptible to regulation. McCain, a long with Democratic candidate Bill Bradley, is credited as being the first to discuss reforming the campaign finance system (Cox, Finklestein). In the Youth Survey conducted by Project Vote Smart, respondents aged 18-24 chose the World Wide Web as their most useful information source (General Population). McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are more acquainted with computer networks than political networks (Sullivan, Virtual). The Internet has proved to be an important organizing tool in McCains campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of McCains campaign at the very technologically advanced fingertips of Americas youth (Students 4 Dole). Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics like waving state flags. Virtual volunteers assist electronically, emailing everything from polling station maps to voting reminders to downloadable pictures of McCain This is how were making the Internet local to everybody, said Max Fose, McCains Internet manager (Sullivan, Virtual). McCain is attracting Generation Y through various appearances at college campuses, using his standard line of inspiring a generation of young Americans to commit to causes greater than themselves(Gannon). McCains Campus Connection, a group of one hundred and sixty college campuses nationwide, recently joined Students 4 Dole, an organization of over two hundred schools and colleges nationwide, to form one of the largest collections of student leaders in America. McCains Campus Connection is now a central part of his Internet site, with its own e-mail communications network.

Essay on Racism Black People and Huck

Essay on Racism Black People and Huck Essay on Racism: Black People and Huck Ahmed Heiba English 12/14/12 Br. Jammoudy There have been many distrusts and conflicts between black and white people in the past, but as time changes people change too. Friendships between whites and blacks are sometime the closest and sometimes just never work out for some specific people. In the novel â€Å"The Adventures of Huckleberry Finn,† when Jim was in the island with Huck he was so friendly with him even though Huck’s White. Unlike most black people at their time they weren’t racist to each other and went along very well because they knew that they needed each other a lot. Friendships between white and black people should be no different than any other. What makes them different other than their skin color, don’t they have brains too? When Huck escaped from his father and Jim escaped from the widow and they both met up at Jackson’s island, they needed each other a lot. Huck needed Jim’s forecasting like when Jim could tell that it was going to rain and other skills of Jim’s and Jim need Huck for all the materials he had including the canoe and some of Huck’s hunting skills. They both formed a great bond and became really good friends. They became friends to the degree that Huck could’ve told on Jim and won 300 dollars but Huck said he’d rather die than betray his friend. Today there are many friendships between white and black people but there are always these people that don’t prefer them and try to exclude them out of the society. In the novel, before Jim escaped to Jackson’s island he was a slave for the widow. He had to work for her and he wasn’t allowed to do anything else and for the work he would get food and that’s all. People around hi m would exclude him out of everything. He wasn’t educated even and didn’t used to talk to anyone but the little kids. This made him barely know how to pronounce words when he grew up. Teachers, who were all white, wouldn’t want

How to Get Any Job You Want with these 7 Resume Hacks

How to Get Any Job You Want with these 7 Resume Hacks The robots are real! They’re here, and they’re coming for your†¦ resume. More and more companies are turning to digital screening processes and online tools to get through the many, many applications they get for open positions. It makes a ton of sense that our approach to resumes and job applications should change, now that the formats and gatekeepers are shifting. You can follow these top resume tips for 2016 to help you get ready to compete with other fifty applicants.Imgur user Stephane Grace has hit on a method for revamping your resume to fit this new digital job hunt, and although his techniques may not work for everyone in every industry, his writeup has a number of great common-sense tips.Here are 7 Steps to â€Å"Hack†Ã‚  the Automated Resume Screeners and Get You Those Job InterviewsYour goal is to get past the robot gatekeepers, and get your (digital) self in front of the human reviewers who take it from there. This thinking takes basic search en gine optimization (SEO) principles and applies it in a more personal way.Step 1: Research and collect data.Start by collecting online job descriptions for the kind of job you’re seeking, and copy them into a master document. While you’re collecting, keep an eye out for common themes and keywords.Step 2: Play job description bingo.Do a more comprehensive review for repeating words and phrases as part of the job descriptions. You can do this review with your own eagle eyes, or you can use free online tools that flag words and phrases by frequency. (Grace recommends SEOBook.)Priority resume keywords: words used in the company’s listed job title, used in the description headlines, used more than twice, called out as success criteriaSecondary resume keywords: mention of competitor companies or brand name experience, keyword phrases (phrases surrounding priority keywords), notable industry qualifications (training, associations)Step 3: Find out how your experience fit s in.Look at your existing resume and your professional experience. Can you make those match  with the keywords and themes you uncovered in Step 2? Make sure to wring every bit of potential out of your hard and soft skills.For example, if a job you want calls for a particular kind of coding experience, but you’ve only taken classes in it (as opposed to hands-on work experience), make sure it’s still noted in the initial resume with terms like â€Å"experience with† or â€Å"exposure to.†Step 4: Boost your skills.If your research up to this point has uncovered some gaps that could prevent you from getting the job you want, start filling in those gaps. Sign up for a class. Do extensive research online. Find a way to get that skill from the â€Å"should have† column to the â€Å"got it!† column.Step 5: Write it all out.Grace’s main argument is that most resumes submitted online are seen by automated eyes only in the first round. Thus, he argues, you can throw out all the conventional wisdom about how short your resume should be, for easy reading, since you’re really just trying to appeal to a word-seeking system.As an editor and someone with an attention span handcrafted by television and the internet, I still think you should be as concise as possible- but the old-school resume limitations are certainly up for debate in this digital age.Step 6: Post it online.Send off your rejiggered resume to the digital winds, posting it on job boards or online application systems.Step 7: Follow up with a more conventional resume.Once you start getting bites, respond with more traditional job application elements. For example, if someone from HR reaches out to you to follow up, attach the shorter-and-sweeter version of your resume (the 1-2 page one you typically use), and include your cover letter pitch if necessary.If you try these methods for your next round of job searching, it’s best to confirm some informati on up front: like that you’re not sending your extra-double-comprehensive resume straight to a human’s email inbox, but rather a generic system. The last thing you want is a â€Å"tl;dr† blow-off if your SEO masterpiece is overwhelming and doesn’t pass through an automated system at all. But if you do want to try to bump up your initial approach and try to get those robots to do your (professional) bidding, you could be that much closer to landing the job you want. [image source: resunate]

Disability and Economic Change in Africa Research Paper

Disability and Economic Change in Africa - Research Paper Example The analysis is from poverty and being employed to economic responsibility and social participation. According to statistics, 2 persons in 20 are disabled and most live in the upcoming countries. The World Bank also, estimates that 1 in 6 is the poorest. Poverty and disability are closely related directly and inversely, they are causes and consequences of the other. Households subjected to poverty are exposed to disabling situations by lack of diet, little access to medical health care, vulnerability and high chances of accidents. It has a great capacity to destroy the lives of the disabled and burden their families (Ashgate, 698). In this study, the aim is to show the variation of income of homes with and without disabilities. Households with members who are impaired are grouped as the affected households and the others, unaffected households. The research showed that about 300 of 5000 selected households had one or more impaired person, relatively poor. Despite these challenges, there is ignorance concerning the economic importance of focusing on the growth and development of people with disabilities and their supporters. In the country, the source of income is in the agricultural sector therefore, the employment level is very low. The supply is lower than the job demand and the non-disabled are the only employed (Ashgate,712). The marginal farmers do not hire workers rather they depend fully on their physical strengths thus, the impaired have catastrophic consequences. Only males are employed in large number and females left to care for their disabled, so the loss of income by the men results in the high amount of debts (Ashgate, 722). The level of unemployment leads to poor living standards of the family members.

Corporate governance approaches Essay Example | Topics and Well Written Essays - 750 words

Corporate governance approaches - Essay Example Due to the many reported business failures, combined with the low profits generated, the credibility and efficiency of corporate structures has been doubted thus the need to assess the accountability and responsibility of such leadership. This kind of system is based on the assumption that the holders of wealth or those who have exclusively invested capital in the business own it. That means the owners are entitled to the profits accruing from the enterprise since they have put their money at risk. In the case, the shareholders manage and control the activities and values in the organization at sometimes the expense of workers, customers and the public interests for instance, in the case of job outsourcing and the tax evasion experienced by the firms. This system of governance puts together all the parties that contribute to the success of the enterprise by recognizing and empowering such parties. It includes not only the owners but also other players such as the managers, suppliers, customers, distributors, employees and the public (Appleyard, Alfred and Steven 261). The system is actually consumer, suppliers and employees oriented. The stakeholders are included in the board of governors and play an active role in the policy making process The main distinguishing figure between the two systems of capitalism is in the approach to the type of environment in which firms develop including the labor and capital. Under stakeholder capitalism, the total reward system of remuneration is used and support towards productivity through education, training and research is accorded. Labor is secured through promotion of employer relationship thus low turnover rates at work making the labor market to be less flexible. Shareholder capitalism, on the other hand, puts a lot of weight and priority to shareholders interests. This cause labor mismanagement and also reduces the return to labor. There is too much external and internal

W.B. Yeats and the Importance of Imagination Essay -- Biography Biogra

W.B. Yeats and the Importance of Imagination The poetry of the Irish writer WB Yeats celebrates how the human imagination gives meaning to life's struggles. Yeats's vision of human creative power evolves with his writing, broadening from seeing the imagination as the embodiment of human desires to understanding the power of the imagination to inspire others and immortalize the creative spirit. Yeats's work, by embracing this power, embraces the human condition itself, giving dignity to hardships and suffering by transfiguring 'dread' into 'tragedy.' The inevitable suffering described in poems like "Adam's Curse," "The Wild Swans at Coole," and "The Circus Animals' Desertion," is transfigured into works of art which immortalize the human spirit, as in "The Lake Isle of Innisfree," "A Dialogue of Self and Soul," and "Lapis Lazuli." In Yeats' poems, human life is an experience wrought with sorrow and suffering. "Adam's Curse," for example, defines the human condition in terms of the twin hardships of labor and mortality. Just as the Biblical Adam was cursed with toil and death when he was exiled from Eden, all people in "Adam's Curse" must struggle to live, only to ultimately die. Like the "old pauper" who must "scrub a kitchen pavement, or break stones" to survive, all people labor in life, especially when making a work of beauty: the poet, for example, works "hours" at "stitching and unstitching" lines in order to create "sweet sounds," only to be called an "idler," and every woman is "born...to know" that she must "labour to be beautiful." The "curse" of labor is made more bearable when it informs the creation of beauty, as in a poem, a woman's "sweet and low" voice, or a "love...compounded of high courtesy," but the curs... ...g the inflexible realities of life, Yeats's works come to appreciate the greater powers of the creative soul to inspire others to embrace their own suffering, to see and balance all parts of the human experience and transfigure even hardship into art. The imagination thus empowers man to defy with his spirit what his body cannot- he finds spiritual timelessness, perfection, and immortality in a world where he will decay, fail, and perish. It is the imagination which allows this discovery, transfiguring the deepest anguish of bounded life into free and eternal "gaiety." Works Cited Finneran, Richard, ed. The Collected Works of W.B. Yeats. 2nd ed. New York: Scribner, 1997. Frye, Northrop. The Educated Imagination.Bloomington: Indiana University Press, 1964. Parkinson, Thomas. W.B. Yeats: The Later Poetry. University of California Press: Berkeley, 1964.

Analysis Of The Indian Dairy Industry Essay

My new venture is Lakshmi Dairy which (According to Hindu mythology cow is considered to be the goddess of wealth and prosperity) attempts to encroach the simple dairy merchandise. Processing the milk in my dairy which iam likely to set up in my home town, that is acquired from farmers from surrounding villages. My ultimate target would be from the day-to-day consumption and flourishing dairy products such as butter, cheese, yoghurt, especially types of Milk itself i.e., Skimmed milk, semi-skimmed, whole milk. Keeping in mind my previous experience, in my family business (Lakshmi Milk Booth) along with my father, collecting milk from various farmers and distributing them in our village, which I thought will be helpful for me in starting a dairy firm. This helps me to expand my family business (Lakshmi milk booth) by employing my villagers who at least have a minimum qualification which helps them in handling the sophisticated equipment that is used in this whole process. Introduction: see more:non farming activities in india Food, clothes and shelter are the three basic necessities of human beings where food is considered to the first and foremost thing for the survival of the human beings (source). It can be consumed in the form of liquids such as water, milk, natural fruit juice, beverages etc as well as solids such as baked food, cooked food, natural fruits and vegetables etc. As milk is considered as the highly nutritious and the complete food, it is consumed in a large quantity. Especially, for the kids who are less than 3 yrs old, it is suggested by doctors that Milk gives sufficient calcium, proteins and vitamins before they can digest any other food (reference, u can’t say on ur own). Not only kids but also people who are aged above 45 yrs are habituated to consume milk as a part of their break fast, as it strengthens teeth and bones and supplies required calcium (reference please). Indian dairy industry: Agriculture is the largest private sector and is also known to be the lifeline of the Indian economy. More than 60% of the population is dependant on the agriculture while 58.2% of the work force is directly or indirectly employed by means of agriculture. (Reference please, when giving facts and figures u need references for sure) Dairy farming is the most important part of the agriculture for thousands of years now and India is the largest milk producer. It produces 112 million MT with the highest share of 13% of the world’s production, which costs approximately 105,946 crores ( £1 = 72) (Shiva kumar Hedaoo, 2010) (this one is ok) Dairy industry is the highest contributor of the rural economy and hence it is considered to be the backbone of the agricultural sector. It is the leading source of nutrition, Bio-gas, employment, income of cash and a ‘cushion for drought proofing in India (Patel, 1993; Paroda, 1998). http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 1/7 12/18/2014 Analysis of the Indian dairy industry Market Research: The world’s largest and the cheapest milk producer is India (Shiva kumar Hedaoo, 2010). Dairy products in India have a market value for about 100 billion. For many years now, the dairies in India have been delivering universally required products such as Semi-skimmed and skimmed milk, vanaspathi (ghee), butter, cheese etc. So as to capture the market place they have also started producing new dairy products like low fat milk, sweet yogurt etc. also the traditional sweets like rasmalai, rasgullas etc.  there  by creating an opportunity for the new entries. Dairy farming industry in India is one of the most rapidly growing industries, which is in turn is providing various opportunities for the new entrepreneurs. However, media (electronic and press) and the government play a key role in educating the people about the importance of the milk consumption and its products regularly. As per the recent (which market survey mention it)market survey, it is considered that the total population of India is 168 crores approximately. On the other hand, doctors and reputed health organisations are constantly advising us to include at least 100 ml of milk per day in our daily meal. (reference please, which doctor or doctors or doctors association)In that case, if every individual starts consuming 100 ml per day, the milk consumption on the whole might be 168,000 tons approximately. The growth and expansion of Dairy industry in India is likely, due to the development of the urban communities. The global consumption of milk has tremendously increased but it has become a challenge to meet the basic nutritional value of the dairy products in the under developed, developed and developing countries. The growth in per capita income might impact and eventually increase the consumption of milk and its products. Through the historical data, it is evident that as per the Indian standards the consumption of the dairy products could be more of the live stock products. The changes are more likely when the mankind start adopting the new lifestyle, food habits which are considered to be a part of the socioeconomic and the demographic factors (Radhakrishan and Ravi, 1990).(ok) Structure of the Industry: India is a developing country. Moreover, the dairy industry in India is not well established when compared to that of western countries. More than 90% of the dairy products are delivered by unliterary/unorganized sector and only 10% are delivered by organized sectors. (Shiv Kumar Hedaoo, 2010, referencing goes like (Hedaoo, 2010) that’s it).(other than that Fine) Many dairies adopted the most traditional and the ancient ways of producing milk and its products. Until the past few years countries like India have been concentrating only on limited and regional dairy products like yogurt  (regular), butter, cheese etc. Since the last 3 years, in order to capture the market, they have been producing the new dairy products such as sweet yogurt, flavoured milk shakes etc. (Shiv Kumar Hedaoo, 2010).gud SWOT Analysis: T he best of the data for conducting the SWOT analysis has been gathered considering the real instances of my (Give some name) Family Business (Milk) and the recent information on Dairy Industry in India, especially focusing on rural (villages) areas. http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 2/7 12/18/2014 Analysis of the Indian dairy industry Strengths: India is well known for largest live stock owning, as it has about 61% of buffaloes and 19% of cattle of the world (GOI, 2002). (Gud) In the year 1992, the livestock in India was 470.86 millions approximately (Sharma, June 2002 page 8, (u don’t need page and month while citation, it should be like this (Sharma, 2002) that’s it). Considerably the labour and the whole production unit costs are less when compared to that of other countries. Also, India stands in the 2nd place in terms of the population and also the 7th largest country in the world of which 43% of the land has been used for agriculture purpose. Weaknesses: The two drawbacks of dairy Industry in India are as follows: In spite of availability of the various sophisticated equipments, most of the Dairy firms in India still tend to use the ancient techniques for the process of production. Any Source u can proof ur point Most of the dairy firms in India are unorganized. (Hedaoo, 2010), I have done this referencing for u†¦ Opportunities: In recent days, we could see that there has been tremendous increase in the consumption of milk, which wouldn’t have been possible without the intervention of media and the government. The key task performed was educating the people about the dairy products and its importance which effectively increased the consumption of milk. Hence, they created an opportunity for the new entities to capture the market share. Government has also made it easy for the dairy firms to import the highly sophisticated equipments with very less excise duty charges and the licensing policies etc. (u need source/reference to cover up ur this point) Threats: Unfortunately, many other western countries are exporting high quality dairy products to India due to the liberalization and the WTO full form please, as u havn’t mention it before agreements, teacher will say I don’t know what is it. Hence, there are high end milk products that are readily available in the market which could be at a major threat to the new entities. (How is the main point, rite it down) My Business Concept: I would hereby like to talk about the whole business plan (Lakshmi Dairy Firm) that I am likely (likely word shud not come, as u must be sure as a business women) to start. My family is based out of Thadepalligudem (a small village with more than 300 families among which there could be 85% illiterates approximately (Source)) in Costal Andhra (Andhra Pradesh, the highest milk producing state in India). Our family has been running a small business across http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 3/7 12/18/2014 Analysis of the Indian dairy industry the village for almost 32 yrs now. I helped my father in the business, apart from my studies, since I was 12 yrs old which helped me gain some knowledge in establishing my own firm based on my experience. My father, mother and 3 more staff that we have engaged used to collect milk twice a day (at 6 am and 5 pm) at the milk booth, apart from which we have a delivery staff of size 15. On an average we collect 3000-3500 litres (u can increase ur staff if u want as it seems to be much more enough for 5 people to collect milk, that’s my opinion) of milk from the villagers belonging to my own village and also the surroundings. Once the milk is gathered, it is sent for processing i.e., purifying, filtering and refining. One this process is complete; the milk is filled and stored in the container of with the capacity of 30 litres each. These cans are then distributed accordingly at homes, sweet shops, bakeries, hotels etc. in the near by towns and cities, by the delivery staff through various means (wrong spelling) of transportation like motorcycles, auto rickshaws etc. without actually packing or chilling. The distribution of the milk cans should not take more than 2 hrs; on the whole it takes 5 hrs from the time the milking is done to the time of delivery. If the entire stock is sold out, we get a minimum profit of 15% to the maximum of 20%. During the winter season, as the cows and buffaloes yield more milk, the production is high (by 6% to 8% on the whole) where as there is decrease in the consumption. As villages doesn’t have any kind of sophisticated equipment for storing the remaining milk, it goes waste i.e., loss. Due to the less consumption of milk (in winter season), the prices may drop down from 30% to 50% in the neighbourhood villages. Instead, if we have required modern equipments to convert milk into milk powder, we may still make more profit on the whole (5% higher than the normal profits). (gud natural point) During summer, the consumption of milk is likely to increase and hence there is more demand for the dairy products such as yogurt, butter, cheese, ghee etc. However, the production of milk during this season is very less.(why milk production is low in summers proof it) Also there is no latest machinery which could covert milk into several other dairy products in huge quantities, due to which we loose our valuable customers. Currently my family is carrying the business transactions between two cities and collecting the milk from six villages only. Also there is no dairy firm located for about 410 kms from my village, as my village itself and its surrounding villages are under developed and backward. In order to overcome the above mentioned difficulties, I have business plan of establishing a Milk Dairy in my village. Following are the reasons to choose my village for a launching a Milk Dairy: Have more livestock compared to other villages. Central place to 20 other villages (easy access). Near by to the cities with the population of more than 75,000 individuals. We own a land which is big enough to construct the building. To develop my village in terms of liveliness. Allocation of sufficient funds by government for the firms that are been established in the backward areas. http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 4/7 12/18/2014 Analysis of the Indian dairy industry Initially, I would start of my business by introducing the highly sophisticated equipments, which helps us store the milk for longer time (say 20-25 days). The next equipment that I would introduce is the packing  machine (to sell the milk in packets as we do now) and a van with a built in chilling machine which makes it easy for the long distance transportation. We (our family business) are well known for the quality, punctuality/timely delivery and reasonable prices of the product, at the same time we maintain a good rapport with our staff by giving wages on time and lending advances. (Well done) Market and USP: In the cities and towns near by my village there could (u shud be certain with facts and figures while doing or starting business) be a population of about 80,000 approx. where it is assumed that 8,000 to 8,500 litres of milk can be sold out and the dairy products of 1700 to 1900 kilograms every day (varies from season to season). In my village, very limited numbers of dairy products are available (which products are they mention it please). However, the customers are not satisfied as they are unhygienic, low quality etc. Due to the lack of alternatives, they had to purchase it. (say we will provide better alternatives) Taking this as advantage I would like to produce more number of dairy products like milk powder, yogurt, skimmed and semi-skimmed milk etc. with high quality and reasonable prices. I strongly believe that the goodwill of my family will give a boost up, which I (u shud be certain while doing business whether it works or not) be successful by working with the well versed experienced staff. Competitors: As there is no dairy closer to my village, people are dependant on the regional milk sellers. There are four other competitors who has the similar business that we carry out, among which two of them are closed during summer (due to the less production of milk), while the other two has less reputation and fame when compared to us and we conquer 60% of the market share while the 40% is captured by the rest. Price and Margins: The primary objective of launching a Dairy firm is to make the hygienic, reasonable product available any time. The cost price of milk/litre is 9 to 13 and the selling price is 14 to 18 per litre ( £1=72*). If the entire stock  is sold out then we are likely to make a profit of 2 to 3 per litre. The left over milk will be processed to convert it into the milk powder, which in turn can be saved up to 6months and are sold out during summer (when in demand). The supplements like yogurt, ghee, and butter milk are bought from the farmers directly and are further processed to meet the quality. These dairy products can be sold with a margin profit of 15% at the maximum.a